Filtersafe 2.0: The filtration experts for challenging waters

As Filtersafe approaches 20 years in business, we decided to take a deep look back at what has made us successful, and where we want to be heading. Over the course of the past year, we took time to self-reflect and identify our strengths so that we can continue to utilize them and see where we have the potential to grow. At the same time, we reached out and spoke to our clients, vendors, partners, and employees to help us get alternative points of view on the same questions.

Amongst the responses, there were three recurring themes that stood out, and that we felt a deep emotional connection to that touched on the answer of why we do what we do. We took these ideals and forged them into values that don’t just represent who we are as a company but also as a commitment for the future, that Filtersafe is and will always strive to be:

  • Committed to relationships
  • Leading the with expertise  
  • Driven by challenges

To help explain how these values touch in our daily function as a company we put together the following story: 

While we are still at our core a seawater filtration company founded to help protect the world’s oceans, we have grown to become a leader in the filtration of challenging water across the spectrum (fresh, brackish, reclaimed, etc.). Today, over 4,000 of our systems can be found installed on ships, in mines, in municipalities, on farms, on oil and gas rigs across the globe, to name a few locations.

With this growth, we decided it was time our brand was updated to reflect our growth.

As a company that heavily invests in R&D, we have significant developments that will be introduced to our markets in the coming year. This rebranding is done to reflect these developments and journey we are going through. This visual change may seem minimal, but they reflect the new additions and improvements to our product lines and processes that we’ve been making, and will continue to make as we continue to solve critical filtration challenges, together.